Animation by Kayelle Allen at The Author's Secret

Wednesday, July 8, 2020

Now in Print and with a lovely new cover - Buried Treasure by @gilliallan


It's no secret that I love Gilli Allan's latest story Buried Treasure - so much that when I finished reading it, I immediately began reading it again.  When Gilli told me she was preparing to release a print copy and working on a new cover for it, I thought I would burst with curiosity; covers are such tricky things and every author knows the crucial value of finding exactly the right one.  I think Gilli has succeeded, and furthermore, has made my week by allowing me to reveal it here.  She also agreed to share a few words about the pain and pleasures of writing.  Over to Gilli. 

Writing - the pain and the joy, by Gilli Allan

It had been too long since I wrote something new.  There were always other things to do, and I’m not one of those lucky authors who brim with new plot ideas and can’t wait to get them down. What I need to confess here is I that actually hate writing.  Up until that precious moment when I cease trying to tell my story where to go, and it begins to tell me, beginning a new book is like carving a lump of granite with a teaspoon.  The urge to create, however, is quite another thing.  This becomes increasingly demanding even when I don’t know what I want to create.  
And so it was with BURIED TREASURE, except I just called it “New Book”, nor did it have a plot, characters or location, but I trusted in the fact that once I actually began, the scenario would spring into focus, the characters come to life and the plot would gradually unknot and spool out in front of me. 
There are always personal elements in my stories– something I’ve experienced, or events I’ve heard about or seen. So, in order to come up with my background theme I began by reflecting on subjects I already had an interest in or an understanding of.  This gave me my initial building blocks. 
I’ve always had a fascination with archaeology, probably stemming from the fact that my great uncle Sydney Ford uncovered a hoard of silver Roman table-ware on his Suffolk farm. Known as the Mildenhall Treasure it is now one of the most famous UK discoveries housed in the British Museum. http://gilliallan.blogspot.com/2020/06/my-connection-to-mildenhall-treasure.html 
And before the current crisis, I have been involved for more than a decade in the organisation of biannual conferences held at Queens’ College, Cambridge.
If I made my hero an academic archaeologist, and my heroine an events & conference planner, and the back drop for a proportion of the story a university college in Cambridge, I could use my own experience to flesh out the detail and then trust, once set loose in this world I’d created, my imagination would do the rest.  After all, I already had another ingredient – a historian and archaeologist I could call on to advise on the plausibility of my plot, and to assure me I’d made no howling errors - my son, Thomas Williams, author of ‘Viking Britain’ and ‘Viking London’.    What could go wrong?  This book was going to be easy-peasy.
In reality, BURIED TREASURE was probably the most difficult book I have ever attempted.  I won’t go into the whys and wherefores; it would take too long and bore you to death.  But it became a total joy when I realised how to navigate the maze, iron out the wrinkles, and unravel the knots.  (Apologies for the mixed metaphors!)
I am sure you will agree that when something has been a struggle, you love it even more. For those of us who have given birth…..!  Need I say more?  And it is a proud and thrilling moment, but also sad, to release your book into the world and wave it goodbye. All you can do is wish it well.

*****

So true, Gilli.  It's exactly a year since I read Buried Treasure, but I remember it vividly and think about it often.  In case you need any further incentive to read this haunting story, this was my 5 star review: 

I was delighted to receive an early copy of Gilli Allan’s latest story, since I have read her other books and have the highest regard for this talented author.  The title intrigued me from the outset; who hasn’t at some time in their life dreamed of finding buried treasure?  I know I have, and found this treasure of a story deeply satisfying.

The story concerns two very different people, and two diverse ‘treasure’ hunts.  For university lecturer Theo, his quest relates to evidence he needs to find of an ancient civilisation on the site of a proposed new supermarket near his university campus, in order to prevent its construction on a possibly sacred site.  Events and conference planner Jane’s treasure is much closer to home.  Her great uncle Alf uncovered the haul while ploughing one of his fields with his son during World War II.  Sadly, the find was confiscated by the government and placed in the British Museum without recompense, but, according to family rumour, one special artefact was missed, and subsequently secreted away.  In the fullness of time, Jane will inherit this, and her curiosity about it is as immense as the moral dilemma it will create if and when it comes into her possession. 
You might expect this common ground between the two would lay the groundwork for a promising relationship, but nothing could be further from the truth.  Jane sees Theo as an ‘upper class fogey’, a ‘brain on legs’, while a typical ‘Essex girl’ is at the forefront of Theo’s mind whenever he considers Jane.  But there is a far more powerful area of common ground between them, if only each could break down the barriers to discover it.  Both characters have been damaged by their pasts, far more so than each realises. 
This richly-drawn pair drive the action of the story and I would defy any reader not to empathise with them and become engrossed in their personal histories.  There are several other colourful supporting characters, all adding depth and interest as well as helping to reveal more about these two, but it is Jane and Theo who will stay in your mind long after you’ve finished reading.
I don’t want to give away too much of the story because you owe yourself the pleasure of reading this and discovering it for yourself.  And I promise you will not be disappointed.  It is a very satisfying romance, to be sure, but as always with Gilli Allan’s stories, Buried Treasure is about so much more than the relationship between two people.  Parental relationships, sibling, marital, workplace and that all-important relationship with oneself all come under compelling scrutiny.  The writing is intelligent and honest, and made all the more interesting by the author’s knowledge and evident love of archaeology, which gives the story that extra credibility.  I wholeheartedly recommend Buried Treasure as a must-read this summer.

Buried Treasure - Blurb

Jane thinks he sees her as shallow and ill-educated. Theo thinks she sees him as a snob, stuffy and out of touch.
Within the ancient precincts of the university the first encounter between the conference planner and the academic is accidental and unpromising. Just as well there’s no reason for them ever to meet again. But behind the armour they’ve each constructed from old scars, they’ve more in common than divides them. Both have an archaeological puzzle they are driven to solve. As their stories intertwine, their quest to uncover the past unearths more than expected.

About Gilli Allan

Gilli began to write in childhood - a hobby pursued throughout her teenage. Writing was only abandoned when she left home, and real life supplanted the imaginary kind. 
After a few false starts she worked longest and most happily as an illustrator in advertising and only began writing again when she became a mother. 
Living in Gloucestershire with her husband Geoff, Gilli is still a keen artist. She draws and paints and has now moved into book illustration.
All of her recent books TORN, LIFE CLASS, FLY or FALL and BURIED TREASURE have gained ‘Chill with a Book’ awards.
Following in the family tradition, her son, historian Thomas Williams, is now also a writer.

BURIED TREASURE LINKS:
Find Gilli’s other books TORN, LIFE CLASS and FLY or FALL at
Contact Gilli at


Wednesday, July 1, 2020

5 Steps to a Successful Podcast Launch by Guest Author Andriu Barreto (@internetmarkbro)


In recent years, having a podcast has become an integral part of running a complete marketing strategy. Everyone from individuals to brands has started launching podcasts as an effective way to engage and grow their audience. Starting a podcast might sound like a piece of cake, but in truth, it's certainly not all sunshine and rainbows. It requires a particular set of skills to become an excellent podcaster, such as confidence, openness, creativity, all combined with a good sense of humor. You must also be prepared for potential mistakes in the beginning because there will be some, and you need to be ready for this. You see, it's not just about doing what others do, it's about getting your voice heard.


Our quick five-step podcasting plan:

1  How-to: choose a topic and plan your show
2  Structure your episodes
3  Plan interviews
4  Improve your hosting skills
5  Upload your podcasts to the internet

1. Choosing the right topic

One of the most critical parts of starting a podcast show is choosing the right topic. It should be
something you care about; something you can commit to in the long run. Being focused and consistent is the right way to go. This is especially true when you feel excited talking about something that interests you. It's quite crucial to build and keep your momentum going in the first days of your career as a podcaster. Let's not forget that you need to develop and grow your listener base, so try to improve your podcast personality.
In the beginning, you may think that the whole thing takes forever to structure and complete, and that's normal. You're just starting, you might not have done it before, and even if you have, it's different. But as you go, you will see that it gets easier, because you get better at it and you gather experience.
Every podcast episode should be considered as a story. As you know, storytellers have a pleasant voice; they know how to talk to their audience since they've been doing it all their lives! When it comes down to you, you are just about to learn who your best audience is and how to approach it. If you choose to follow this advice, you will soon realise that people love stories, so they'll stick around. 
Speaking of it, any story follows a similar pattern:
Intro > midpoint > resolution

If your topic is, say, how to build a successful sales funnel, you should consider how you present it to the listeners. For instance, you might want to introduce the topic to the people, then talk about some common mistakes, and finally present the resolution (your ideas on how to improve/finish something successfully). You wouldn't want to reveal the last part first because you might lose your audience.

2. Frame the episodes: build a powerful intro/outro

Once you've created the essential elements of your podcast show, it's time to move on to the next part - building the intro/outro to frame the pilot episode (and future ones).
The podcast intro should be both exciting and valuable to get the right type of listeners. For instance, if you want to run a digital marketing podcast show, think about what topics you'd love to cover. It could be anything - from how-to videos to talking about common mistakes and problems people might have with digital advertising, etc. The intro has to be strong - it's precisely when and where you make the first impression. That impression needs to provoke a positive reaction.
The same goes for the outro. Its role is to make people come back and listen to you again when you have something to say. Besides, if somebody has made it through the episode, they are very likely to become loyal to your podcast show.

3. Include interviews

Doing interviews is a powerful way to draw in more listeners. When you're alone, it could feel like you're doing monologues, whereas interviewing somebody makes it a lot more exciting. Especially if your guest is a well-known person in your industry.
The most important thing here, though, is the way YOU do the interview. If you don't ask the right questions or fail to provide value, you might lose your listeners.
Imagine having somebody important in the room, and instead of asking them how they got where they are today, you decide to ask them what they had for breakfast.
Ask the right questions, think of problems people might have, and try to bring more value, not empty words.

4. Practise hosting skills

Now comes the tricky part - recording the podcast. There's a bunch of things you should consider, such as making your personality shine through in your pilot recording. Since you've made it this far, you're a few steps away from recording your first podcast ever, so think about the following:

1. What type of host are you?
2. How does your voice sound on video/audio?
3. Are you organised enough to structure the episode and follow it?
Don't neglect these questions - try to answer them as honestly as possible to become the best podcast host you can be.
5. Upload the podcast

Before you upload it to the internet and share your thoughts with the world, you'll need to create a few social media channels. This will help you with the distribution. Many podcasters use podcast hosting services, and you should try them as well. You can use them to store the episodes as they provide an RSS feed you can submit to platforms, such as Spotify and iTunes.

This is especially valuable because they can put your podcasts in their listings, helping you reach a
wider audience. From then on, you can finally start growing your podcast show, get more attention, and become a respected and influential podcaster in your industry.
Also, don't give in to all those internet trolls when starting your podcast show. It's normal. People need more time to get to know you better by listening to your voice more often. Of course, there will be people who won't like you, your topics, etc; however, you should save your energy for those who stick around.

Conclusion:

Building and maintaining a successful podcast show could be tricky initially; however, when you put in the effort, you will soon see the good results. Even the best podcasters in your industry were once just like you. So, when you structure your first podcasts, try to be focused on the value you provide. Not that the rest doesn't matter; however, if you act like a clown, nobody will pay attention to your "expertise". On the other hand, if you give people the answers they need and/or solutions to their problems, they will look forward to listening to your shows.


About the author of this post:

Andriu Barreto
Andriu is a full-stack digital marketer who is originally from Venezuela. For the past 5 years, he has freelanced on everything from PPC to copywriting to SEO. Now he writes his insights, guides, and tutorials on Internet Marketing Bro. 

Andriu's website
Follow Andrui on Twitter